What are the Benefits of Digitisation in the Building Industry?

Why should you apply digitisation in your factory?

First and foremost, digitisation enables factories to reach a wider audience through online marketing channels. With the increasing number of people turning to the internet for information, businesses that have an online presence have a greater chance of attracting potential customers.

By leveraging online channels, factories can effectively reach their target market, explain their products to their customers and how their decisions impact the cost, and hence generate leads and win more market share.

Digitisation allows factories to provide a more personalised experience to their customers. With the help of customer relationship management (CRM) tools and other digital solutions, factories can track customer behaviour and preferences, allowing them to tailor their products and services accordingly.

This not only enhances the customer experience but also improves the chances of repeat business and positive word-of-mouth recommendations.

Another benefit of digitisation in the building industry is improved communication and collaboration. With digital tools that enable better project management and the exchange of information on the inventory, factories can easily collaborate with architects, contractors, and other stakeholders throughout the entire process.

This not only reduces the risk of errors but also ensures that everyone is on the same page, resulting in a smoother, more efficient building process, quicker turnarounds and better stakeholder as well as customer experience.

Furthermore, digitisation allows factories to gather and analyse data to improve their products and services. By tracking customer behaviour and preferences, as well as monitoring sales and production data, factories can gain valuable insights into what works and what doesn't.

This enables them to make data-driven decisions that can lead to increased sales and improved customer satisfaction.

What impact does digitisation have on product sales?

One particular area where digitisation is having a significant impact on product sales for factories is in the area of building materials. Digital solutions such as Building Information Modelling (BIM) are allowing factories to create highly detailed digital models of their building materials, which can be used by architects and contractors to plan and design buildings more efficiently.

This not only saves time and reduces costs but also improves the accuracy and quality of the final product.

In addition to BIM, digitisation is also enabling factories to create customised building materials tailored to the specific needs of each customer. With the help of 3D printing technology, factories can create highly detailed, customised building materials that meet the exact specifications of their customers.

This not only improves the customer experience but also increases the likelihood of repeat business and positive referrals.

Thinking more sustainability, where to go with this?

Lastly, digitisation is also helping factories to reduce their environmental impact, which can be a significant selling point for customers who are environmentally conscious.

According to a recent poll we conducted, 83% of respondents believe that it is important for engineering firms to adopt sustainable practices. With the help of digital solutions such as energy management systems and sustainable manufacturing practices, factories can reduce their carbon footprint and promote sustainability.

This not only benefits the environment but also helps to improve the reputation of the factory, which can lead to increased sales and customer loyalty.

Sustainability is a widely recognised business principle that centres around the three key components of People, Planet, and Profit, which are also known as the triple bottom line or the 3Ps of sustainability. Businesses have the role of protecting and maximising the benefit of the 3Ps of sustainability.